Can you learn about Nintendo‘s Blue Ocean Strategy in a way that makes you retain more information?
We have decided to put this premise to the test at Pixiebolt, a place created for video education about marketing and business to co-exist with entertainment, this form of learning is also known as ‘edutainment’, for short.
In this video about Nintendo’s business strategy success, we dive deep into the concept of Blue Ocean Strategy and how it has contributed to the phenomenal success of Nintendo’s gaming devices, such as Nintendo Wii and Nintendo Switch. Join us on this educational adventure, as we unlock the secrets behind Nintendo’s innovative business and marketing strategy!
What is Blue Ocean Strategy?
Blue Ocean Strategy is a business strategy concept introduced by professors W. Chan Kim and Renée Mauborgne. This business strategic approach advocates for stopping competing in over-saturated markets, and instead: creating new and uncontested market spaces (known as “blue oceans”) rather than fiercely competing against other companies for existing customer groups, in overcrowded industries (“red oceans”).
Blue Ocean Strategy focuses on innovation and value creation, to attract a broader audience, also known as “the non-customers”. This unique move, according to its authors, ends up making competition irrelevant.
W. Chan Kim and Renée Mauborgne are professors at INSEAD Institute, one of the world’s leading business schools. They developed the Blue Ocean Strategy framework and first published it a Harvard Business Review article, and later in their book titled “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant,” which was first released in 2005.
Since its introduction, the concept has gained widespread recognition and is widely studied and applied in various industries worldwide.
Blue Ocean Strategy
Blue Ocean approach focuses on providing innovation and added value.
- Create a new market.
- Make competition irrelevant.
- Create new demand.
- Pricing is irrelevant.
- Target non-customers.
- Create a new market category.
Red Ocean Strategy
A Red Ocean approach focuses on competition and pricing.
- Compete in existing market space.
- Try to ‘beat the competition’.
- Exploit existing demand.
- Focus on a cost-value tradeoff.
- Target existing customers.
- Engage in price wars.
Source: Difference between Blue Ocean vs. Red Ocean Strategy
Business Learning: Lessons from Nintendo’s Journey
Whether you’re looking to learn more about business strategy, or if you’re pursuing business degree, this video will provide you with valuable lessons. From Nintendo’s approach about serving non-customers to creating distinctive gaming experiences, we’ll explore the power of innovation and understanding customer needs as a way to create unparalleled business results, such as the ones Nintendo has been able to achieve with their best-selling game consoles.
Best-Selling Game Consoles
| # | Platform | Type | Company | Released | Units sold |
| 1 | PlayStation 2 | Home | Sony | 2000 | >155 million |
| 2 | Nintendo DS | Handheld | Nintendo | 2004 | 154 million |
| 3 | Nintendo Switch | Hybrid | Nintendo | 2017 | 125.62 million |
| 4 | Game Boy & Game Boy Color |
Handheld | Nintendo | 1989, 1998 | 118.69 million |
| 7 | Nintendo Wii | Home | Nintendo | 2006 | 101.63 million |
Gamified Education: Exploring Nintendo’s Success
The video gamifies the learning experience by examining Nintendo’s triumphs with the Blue Ocean Strategy. Through examples like the Nintendo Wii and Nintendo Switch, learners witness how the company targeted new markets, offered unique gaming experiences, and kept products affordable, setting the stage for unparalleled success.
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“The world is too filled with rawness. The school system has become obsolete and boring. We need to bring fun into education so students and people actually become interested in learning more!“
Pixiebolt Channel
Edutainment: Merging Learning and Fun
Our edutainment video on Nintendo’s Blue Ocean Business strategy strikes a perfect balance between education and entertainment, captivating learners while imparting valuable knowledge about the Blue Ocean Strategy. Through engaging storytelling and informative examples, viewers gain insights into this innovative business model that sets Nintendo apart in the gaming industry.
“By creating a game console with an oversimplified design, and a basic user interface, Nintendo ensured the Wii allowed players of all ages and skill levels to have countless hours of fun with it.”
Pixiebolt Channel about Nintendo’s Blue Ocean Strategy
See Next
- 4 minutes
Edutainment is a powerful tool for refreshing ‘boring’ learning methods. Great for engaging and entertaining learners, while simultaneously acquiring valuable concepts about business and marketing.
Education Innovation: Explaining Blue Ocean Strategy
Breaking down complex concepts, the video simplifies the Blue Ocean Strategy, making it accessible to learners in the field of business e-learning. It highlights the key principles, such as focusing on non-customers and creating uncontested market spaces, empowering viewers to understand and apply this strategy in real-world scenarios.
Marketing E-Learning: Unveiling Blue Ocean Potential
In the realm of marketing e-learning, the video showcases the impact of Blue Ocean Strategy on product positioning and customer engagement. By appealing to unexplored markets and offering unparalleled value, learners can discern how a well-crafted strategy can drive unprecedented success.
We hope you enjoy our edutainment video on Nintendo’s Blue Ocean Strategy, and how it explores Nintendo’s innovative approach to the gaming industry, viewers gain invaluable insights into the power of differentiation, customer-centricity, and market creation.
Aspiring entrepreneurs and marketing enthusiasts may find inspiration in this video, empowering them to chart their course towards success in the vast blue ocean of business and marketing strategy. Embrace the transformative potential of edutainment, and let Pixiebolt be your guiding light in the world of e-learning innovation. Don’t forget to like, share, and subscribe to our Pixiebolt YouTube Channel for more edutainment content about business and marketing!
About Pixiebolt YouTube Channel
The world of education and learning is being reshaped as you read this. The revolutionary concept of edutainment has been particularly embraced by business e-learning. Pixiebolt YouTube Channel focuses on offering a gamified education experience that makes learning about marketing and business strategy both fun and engaging.
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