elearning Archives - Pixiebolt Business & Marketing Blog

Can we please gamify how schools teach about business and marketing strategy?

thepixie — Tue, 25 Jul 2023 17:38:00 +0000

Can we please gamify how we learn about business and marketing strategy? This edutainment YouTube channel thinks we can…

In recent years, the world of education is being confronted with the urgent need to adapt teaching methods and college degree curriculums to meet the demands of younger generations of learners.

As the student loan crisis continues to surge, some colleges and universities keep struggling to offer degrees that are actually attractive for learners, and individuals keep seeking alternative ways to acquire relevant and up-to-date knowledge about business and marketing, a transformative shift is underway in the realm of education.

But, how to actually make marketing education more Fun?: enter Pixiebolt’s Edutainment.

Global education is being reshaped as we speak, especially by a revolutionary concept you may or may not have heard about: Edutainment. This term, a blend of ‘education’ and ‘entertainment’, refers to learning methods designed to educate while simultaneously entertaining the learners. One sector that has particularly embraced this innovative approach is business e-learning, with marketing e-learning at the forefront.

A perfect embodiment of Edutainment is Pixiebolt YouTube Channel, which offers a ‘gamified education experience’ that makes learning about marketing and business strategy both fun and engaging.

“Learning needs to stop being so boring and, be infused with a serious dose of FUN, so people actually become interested in learning more“
Pixiebolt Channel

Nintendo Case Study: Blue Ocean Business Strategy

Why Edutainment?

Traditional learning methods can often be dull and unengaging, leading to lack of interest and poor retention. Edutainment solves this problem by making learning an enjoyable experience. It captures learners’ attention, motivates them to participate, and makes the learning process more memorable.

The Rise of Edutainment

The surge in popularity of edutainment can be attributed to the evolution of technology and the proliferation of digital platforms. From educational apps and interactive games to online courses and YouTube channels, edutainment is now more accessible than ever.

The Power of Video Storytelling

One of the most effective tools in edutainment is video storytelling. It combines the engaging power of storytelling with the visual appeal of video to create a compelling learning experience.

What is Video Storytelling?

Video storytelling is a narrative-based approach to video creation. It leverages the power of narrative to engage viewers, driving an emotional connection and making the content more memorable. It’s much more than a mere sales pitch; it’s an immersive and powerful marketing tool that can drive engagement and foster an emotional connection with the audience.

Video Storytelling in Marketing E-Learning

In the world of marketing e-learning, video storytelling plays a crucial role. It serves as a powerful tool to explain complex marketing concepts and business models in a simple, engaging, and memorable way. It aids in understanding, retention, and application of the learned concepts.

The Pixiebolt Approach

An excellent example of the use of video storytelling in marketing e-learning is the Pixiebolt YouTube channel. This channel offers a variety of educational content that focuses on marketing topics and business models. The content is presented in a fun, engaging, and easy-to-understand manner, making use of storytelling techniques to connect with the audience on an emotional level.

The Magic of Storytelling

Pixiebolt’s approach to marketing e-learning involves the use of storytelling to make complex marketing and business concepts understandable and relatable. Each video tells a story, guiding the viewers through a narrative that highlights key concepts, illustrates examples, and provides actionable insights.

The e-Learning Experience

The learning experience on Pixiebolt is unlike any traditional education platform. It’s not just about consuming information; it’s about being part of a story, connecting with the content on a deeper level, and gaining a practical understanding of the material that can be applied in real-world scenarios.

Canva Case Study: Melanie Perkins Road to Success

The Magic of Storytelling

Melanie Perkins —co-Founder of the free Online Tool for content creation: Canva— knew she was meant for something BIG. Perkins started to express interest in the entrepreneurial world when she was 14, and she took her first steps by selling handmade scarves across shops in Perth, Australia. A decade and a half later, her tenacity entrepreneurial mindset allowed her to become one of Australia’s youngest self-made women billionaires. This is Pixiebolt’s video tale of Melanie Perkins road to success with Canva.

Be the first to watch our latest Edutainment videos and useful content for business and marketing strategy.

Innovations in Business E-Learning

Business e-learning has also seen significant innovations with the introduction of edutainment. With platforms like Pixiebolt, learners can now access a variety of business courses in an entertaining and engaging manner. These courses cover a wide range of topics, from the basics of business to advanced strategies and models.

Business Degree and Marketing Degree Programs

Online business degree and marketing degree programs have greatly benefited from the adoption of edutainment. These programs use video storytelling and other engaging techniques to present course material, making the learning process more enjoyable and effective.

Gamified Learning

Gamified learning is another innovative approach in business e-learning. It involves the use of game elements in non-game contexts to enhance learning and motivation. Gamified education platforms offer tutorials, quizzes, and challenges that make learning fun and engaging.

See Next

Blue Ocean Strategy Example: Nintendo’s Success in Business and Marketing explained by Pixiebolt

Learn all there is to know about Blue Ocean Strategy and how it has contributed to the phenomenal success of Nintendo’s gaming devices, such as Nintendo Wii and Nintendo Switch.

The Future of Marketing E-Learning

The future of marketing e-learning looks bright, with edutainment leading the way. The younger generations are ready to learn about business and marketing faster than ever before, and platforms like Pixiebolt are at the forefront of this trend.

The Role of Technology

Technology will continue to play a crucial role in the evolution of marketing e-learning. Emerging technologies like artificial intelligence, virtual reality, and augmented reality are expected to bring new dimensions to edutainment, making learning even more immersive and engaging.

The Importance of Continuous Learning

In the fast-paced world of business and marketing, continuous learning is essential. Edutainment platforms like Pixiebolt offer a convenient and enjoyable way to stay updated with the latest trends and learn new skills.

Play Video

Visit Pixiebolt Channel

Gamified Marketing

Learn Business Strategy

Marketing: Digital Animals Series

There is no doubt that Edutainment is indeed revolutionizing the world of education by making learning fun, engaging, and more effective. In the realm of marketing e-learning, platforms like Pixiebolt YouTube Channel are leveraging the power of video storytelling and other innovative techniques to deliver an unparalleled learning experience. As we move forward, edutainment will continue to shape the future of education, fostering a culture of continuous learning and innovation.

About Pixiebolt YouTube Channel

The world of education and learning is being reshaped as you read this. The revolutionary concept of edutainment has been particularly embraced by business e-learning. Pixiebolt YouTube Channel focuses on offering a gamified education experience that makes learning about marketing and business strategy both fun and engaging.

The post Can we please gamify how schools teach about business and marketing strategy? appeared first on Pixiebolt Business & Marketing Blog.

Blue Ocean Strategy Example: Nintendo’s Success in Business and Marketing explained by Pixiebolt’s Edutainment Video

thepixie — Thu, 20 Jul 2023 21:05:03 +0000

Can you learn about Nintendo‘s Blue Ocean Strategy in a way that makes you retain more information?

We have decided to put this premise to the test at Pixiebolt, a place created for video education about marketing and business to co-exist with entertainment, this form of learning is also known as ‘edutainment’, for short.

In this video about Nintendo’s business strategy success, we dive deep into the concept of Blue Ocean Strategy and how it has contributed to the phenomenal success of Nintendo’s gaming devices, such as Nintendo Wii and Nintendo Switch. Join us on this educational adventure, as we unlock the secrets behind Nintendo’s innovative business and marketing strategy!

What is Blue Ocean Strategy?

Blue Ocean Strategy is a business strategy concept introduced by professors W. Chan Kim and Renée Mauborgne. This business strategic approach advocates for stopping competing in over-saturated markets, and instead: creating new and uncontested market spaces (known as “blue oceans”) rather than fiercely competing against other companies for existing customer groups, in overcrowded industries (“red oceans”).

Blue Ocean Strategy focuses on innovation and value creation, to attract a broader audience, also known as “the non-customers”. This unique move, according to its authors, ends up making competition irrelevant.

W. Chan Kim and Renée Mauborgne are professors at INSEAD Institute, one of the world’s leading business schools. They developed the Blue Ocean Strategy framework and first published it a Harvard Business Review article, and later in their book titled “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant,” which was first released in 2005.

Since its introduction, the concept has gained widespread recognition and is widely studied and applied in various industries worldwide.

Blue Ocean Strategy

Blue Ocean approach focuses on providing innovation and added value.

Create a new market.
Make competition irrelevant.
Create new demand.
Pricing is irrelevant.
Target non-customers.
Create a new market category.

Red Ocean Strategy

A Red Ocean approach focuses on competition and pricing.

Compete in existing market space.
Try to ‘beat the competition’.
Exploit existing demand.
Focus on a cost-value tradeoff.
Target existing customers.
Engage in price wars.

Source: Difference between Blue Ocean vs. Red Ocean Strategy

Business Learning: Lessons from Nintendo’s Journey

Whether you’re looking to learn more about business strategy, or if you’re pursuing business degree, this video will provide you with valuable lessons. From Nintendo’s approach about serving non-customers to creating distinctive gaming experiences, we’ll explore the power of innovation and understanding customer needs as a way to create unparalleled business results, such as the ones Nintendo has been able to achieve with their best-selling game consoles.

Best-Selling Game Consoles

#	Platform	Type	Company	Released	Units sold
1	PlayStation 2	Home	Sony	2000	>155 million
2	Nintendo DS	Handheld	Nintendo	2004	154 million
3	Nintendo Switch	Hybrid	Nintendo	2017	125.62 million
4	Game Boy & Game Boy Color	Handheld	Nintendo	1989, 1998	118.69 million
7	Nintendo Wii	Home	Nintendo	2006	101.63 million

Source: Wikipedia List of best-selling game consoles

Gamified Education: Exploring Nintendo’s Success

The video gamifies the learning experience by examining Nintendo’s triumphs with the Blue Ocean Strategy. Through examples like the Nintendo Wii and Nintendo Switch, learners witness how the company targeted new markets, offered unique gaming experiences, and kept products affordable, setting the stage for unparalleled success.

Be the first to watch our latest Edutainment videos and useful content for business and marketing strategy.

“The world is too filled with rawness. The school system has become obsolete and boring. We need to bring fun into education so students and people actually become interested in learning more!“
Pixiebolt Channel

Edutainment: Merging Learning and Fun

Our edutainment video on Nintendo’s Blue Ocean Business strategy strikes a perfect balance between education and entertainment, captivating learners while imparting valuable knowledge about the Blue Ocean Strategy. Through engaging storytelling and informative examples, viewers gain insights into this innovative business model that sets Nintendo apart in the gaming industry.

“By creating a game console with an oversimplified design, and a basic user interface, Nintendo ensured the Wii allowed players of all ages and skill levels to have countless hours of fun with it.”
Pixiebolt Channel about Nintendo’s Blue Ocean Strategy

See Next

Can we please gamify how schools teach about business and marketing strategy?

Edutainment is a powerful tool for refreshing ‘boring’ learning methods. Great for engaging and entertaining learners, while simultaneously acquiring valuable concepts about business and marketing.

Education Innovation: Explaining Blue Ocean Strategy

Breaking down complex concepts, the video simplifies the Blue Ocean Strategy, making it accessible to learners in the field of business e-learning. It highlights the key principles, such as focusing on non-customers and creating uncontested market spaces, empowering viewers to understand and apply this strategy in real-world scenarios.

Play Video

Marketing E-Learning: Unveiling Blue Ocean Potential

In the realm of marketing e-learning, the video showcases the impact of Blue Ocean Strategy on product positioning and customer engagement. By appealing to unexplored markets and offering unparalleled value, learners can discern how a well-crafted strategy can drive unprecedented success.

Visit Pixiebolt Channel

Gamified Marketing

Learn Business Strategy

Marketing: Digital Animals Series

We hope you enjoy our edutainment video on Nintendo’s Blue Ocean Strategy, and how it explores Nintendo’s innovative approach to the gaming industry, viewers gain invaluable insights into the power of differentiation, customer-centricity, and market creation.

Aspiring entrepreneurs and marketing enthusiasts may find inspiration in this video, empowering them to chart their course towards success in the vast blue ocean of business and marketing strategy. Embrace the transformative potential of edutainment, and let Pixiebolt be your guiding light in the world of e-learning innovation. Don’t forget to like, share, and subscribe to our Pixiebolt YouTube Channel for more edutainment content about business and marketing!

About Pixiebolt YouTube Channel

The post Blue Ocean Strategy Example: Nintendo’s Success in Business and Marketing explained by Pixiebolt’s Edutainment Video appeared first on Pixiebolt Business & Marketing Blog.