Let’s dive into this Blue Ocean strategy example and discover how Nintendo has dominated the market with best-selling consoles without even competing with other gaming giants such as Microsoft (Xbox Game Studios) and Sony PlayStation. Blue Ocean Strategy is a game-changing strategic approach to business and marketing that focuses on succeeding without competing. How? By creating a whole new market and an uncontested market space. And Nintendo has been a master of this strategy for years.

Think about it: the Wii console, which revolutionized the gaming industry with its motion control, was a product of Blue Ocean Strategy. And let’s not forget about the wildly successful Pokemon GO app, which tapped into a whole new market of mobile gamers.

By focusing on innovation and creating unique experiences, Nintendo has been able to consistently stay ahead of the competition and deliver unparalleled value to their customers.

So the next time you pick up a Nintendo product, remember that their success isn’t just a result of luck – it’s a result of their savvy use of Blue Ocean Strategy. 

If you want to learn more, check out our latest video on the case study of Nintendo’s Blue Ocean Strategy.